For my second way of advertising my magazine advert, I thought it would be a good idea to screen shot a song playing on my iPhone, as iPhone music is connected to iTunes, and iTunes display a lot of advertising of new songs and albums available. Obviously because my artists isn't a real artist, I will have to edit this on Photoshop, including adding in the magazine advert.
This is what the final outcome of adding my album cover to a iPhone music library. Firstly I cropped the image from my digipak to the front cover. After this, I had to size it up properly so the image wasn't blurry, as this would reduce the quality of the media text. The song name at the bottom of the photo was originally 'Paramore - Still into You'. I covered over this text in white, and found a similar font that matched this original text, which was Arial. I think that this is a really good way of displaying a album cover because iPhone and iPods are used every day to listen to music, therefore the users of these will see the album cover.
From my first draft, I decided to make some changes to my digpak, to improve it. The first thing that I changed is the font and colour of the album name on the front cover. the original font of the album name didn't flow correctly with the rest of my subsidiary products, so I changed it to the artists font. The song font was also all pink. Unfortunately due to the colour of the background, it wasn't very clear. To solve this, the album words "Still into" are in black, which makes it some much easier to see. I decided to keep the word "you" in the pink, because I didn't want all of the album front cover to be black. Also, the "you" in pink also slightly portrays to the audience that this album is meant for them, emphasizing the "YOU". Next, I changed the inside cover photographs, as the photos of the pink roses on my first draft was from google images. Even thoough I took my own photographs, I had to edit it slightly, as the roses were a bit too pink, and didn't match my colour theme. On my first draft, I felt that my back cover for my album looked too boring, and the only thing that tied it in with the rest of the digipak was the colour of the font. I changed the font to the rest of the font used on the digipak and magazine advert. I feel that already this looks a lot better.
As part of displaying my ancillary text, I placed my magazine advert inside two magazines, Q and Kerrang! These are perfect magazines for my magazine advert to be placed in because they suit my genre. Q and Kerrang! are magazines that contain bands that are from the pop rock genre, for example You Me At Six, Paramore, Maroon 5, P!nk and many more.
Because for the drafts of my digipak album I used a photo of pink roses from Google Images, I went out to my uncle's flower shop on Hessle road, and these were the pink roses that I had found.
Out of these two photographs, I prefer the top one, and I will be using that for my album digipak. They look more pink and more vibrant, which is what I think will be attractive to look at for my audience. The colour of the flowers isn't exactly to the colour that I wanted them, so I did some editing on Photoshop, to get them the colour to match my subsidiary products.
In Photoshop, I lowered the levels and the exposure of the photograph, therefore making the colour of the flowers paler. I also lowered the vibrancy, as the colour was too vibrant, and overwhelmed the other colours on my digipak. With this photo, I will now be changing my digipak, and I will also be including this photograph on the introdcution of my music video, with Blossom fading in on the picture. Another idea that I had was to fade in the title of the song, a bit like Paramore's original music video.
- Blossom holding the camera by herself (looks too unsteady and blurry) - The blurry scenes from the location of Abbie's bedroom (make sure camera is in focus correctly) - Shoot the scene of Blossom holding a photograph of herself without Joe (create narrative effectively) - Shoot the introduction of the music video - pink roses- (to complete the music video fully)
This is my first draft on my music video for Paramore 'Still into You', starring Blossom Levantiz and Joe Bryant. This music video took 3 days to shoot, including 3 different locations at West Park, Abbie's bedroom and Riley field. The first shoot day was at Abbie's house with just Blossom. I chose to have this as a location in my music video because her bedroom wall is surrounded by photographs, and I thought that this would be perfect for displaying Blossoms obsessive personality and cluttered mind, conveying her character as soon as the video starts. For costume, I organised for Blossom to wear a red tartan skirt, tights and a black vest top, with her hair tied back, as in the other shots it was organised for her to have her hair down, and I didn't want my music video to look the same all the way through, as it would bore my audience. For her make up, it was simply just eyeliner, mascara and red lipstick. The red lipstick was key for representing her personality, as red connotes danger and caution, therefore connoting her as a bit dangerous. She wore this red lipstick all throughout the video, so keep the music video tied together, and so it was a constant reminder of her character. In relation to cinematography, the typical camera shots that were used in this scene were close ups, medium close ups and medium shots. These shots were all specifically chosen to show the audience her feelings, as this music video's narrative is all about showing feelings in order for the narrative to make sense. I am happy with the way that I have filmed these shots apart from one negative, which is that some of the shots from this scene are slightly blurry, and this makes the video look unprofessional. To improve my video, I will be re shooting these scenes again. Another thing that I need to film is the introduction of the music video. I didn't film this because I wasn't too sure if I liked the introduction anymore, as it doesn't really relate to the music video at all. What I will now be shooting is a bunch of pink roses, which will tie in the music video and my album digipak together.
The next location of shooting my video was on Riley field. This shooting only took place for around 20 minutes, because there wasn't much filming that was needed to be done in this location. In relation to mise-en-scene, I organised for Blossom to have a different costume, which was a pink and black floral dungaree, with tights and a white long sleeved shirt. The whole idea of this costume was for the dungaree's to emphasize Blossom as being like a little girl. Also to promote this idea, was the way that Blossom was running and spinning around the field, to show her feelings for Joe. This made her look madly in love with him, which is exactly that I wanted. The white shirt underneath the dungaree's also promotes her child like personality and mind, as the colour white connotes innocence, which is stereotypically what children are viewed as. In relation to cinematography, the camera shots used where medium close up's and medium long shots. The medium close up was used to show feelings, conveying the narrative and the medium long shots were used show the audience the location, and Blossoms actions of her running around the field.
The last location used was at West Park on Walton Street. Blossom and Joe were needed for this shoot. This was the longest time taking shoot that I shot, because it required the most filming, and a lot of re shooting were needed. On this shoot, Blossom wore a black and white polka dot dungaree, again with the white shirt and tights. I wanted her to wear something similar to what she had wore in the previous shoot, to keep her character and dress sense flowing throughout the video. This type of clothing was also purposely organised as it matches the rock pop genre of my music video. Joe wore skinny jeans, with a army camo top and a Parka jacket. Again this was to suit the style of my genre, as I had done research on what type of clothing artists wear from the rock pop genre, and based it on that. When back in the editing suit, I did use a blurring effect edit, which is what I had originally planned to do on my shot list. The shot in which Joe is sat on a bench drinking a cup of coffee is the scene where I wanted to use the effect, to show to the audience that Joe was actually just a figment of Blossom's imagination. One negative about this is that it makes it look like Joe has disappeared because he has broken up with Blossom. In the next shoot of my music video, I will be using as planned the photographs of Blossom that do not include Joe, because this will create my narrative the way I wanted it too. In relation to cinematography, the typical shots used were medium close ups and medium shots. One scene that I am not happy with and need to re shoot again is the scene were Blossom is holding the camera her self. It looks really unsteady and blurry, making it not look as realistic as I wanted it too. I am happy with my music video, but there are many tweaks that I need to make to it, in order to carry out my narrative in the music video successfully.
Originally, in my shot list, shot five was of Blossom and Joe arguing and yelling at eachother in the kitchen to the lyrics 'it's not a walk in the park to love eachother, but when our fingers interlock'. This shot has to be changed due to us not being able to find the correct scene for this shot. Instead, I will have Blossom singing to the camera those lyrics. This is an advantage as there are not many scenes of Blossom performing, so this is the chance to add some more.
.jpg)
