Locations Moodboard

This locations mood board is a rough idea of what locations I am thinking about using. For now, these images are only from Google, but when I have my storyboard finished I will be taking my own photographs of locations. The first picture is of a bedroom, and this where I want some of the performance to take place, especially shots of the girl talent singing. The next picture is of a park bench. I want this as a location because I wanted to have a shot in the chorus of the couple sat on a park bench eating ice creams, for the girlfriend then to drop her ice cream onto the boys knee and him be annoyed about it. This relates to the lyrics "and baby even on our worst nights". The third photo is of the actual park, and this is a undecided location that I might be using. This would be to demonstrate the couples happy relationship. The next photo is of a a kitchen, and this is for a shot that I wanted to film the couple arguing. I thought that a kitchen would be a good place to shoot this because I wanted to make the room cluttered, resembling their argument. I wanted this to also show that the couple have a house together, showing their serious relationship and to create verisimilitude to real life. The fifth photo is of a field, and this is yet another undecided photo. This could possibly be used for performance purposes shooting the girl talent singing. The sixth photo is of a studio/music room. I wanted to include some performance including a band within the video. I could possibly ask the music department at college if it would be possible to use one of their studio to shoot it in. The next photo is of a white padded room, which is stereotypically where people who have mental disabilities are kept. This is to resemble the fact at the end of the music video that the girl is mentally unstable, and in fact her boyfriend did not exsist. The last photo is very similar again of the white padded room. This included a girl in the photo and this resembles again the fact that she is mentally unstable. I wanted to edit the video at the end and fade the girl talent from being in her bedroom to being sat in a chair in a white room with the lights gradually dimming. This represents the fact that she doesn't have a normal life and the fact is dawning on her, but it also shows the audience the narrative and storyline, so they know what is happening.

Audience Research

FOCUS GROUP

THE MAKING OF MUSIC VIDEOS - WHAT'S IMPORTANT?

The making of a music video

Executive Producer – controls budget, timeline and key people

Writer: Takes concept and writes the script

Producer – secures and oversees creative team, develops shooting schedules and manages budget and timeline

Director – creative control of production and directs performance of cast and crew

Production manager – tracks process, day to day co-ordination of production (people, equipment, facilities, catering, post production)

Storyboard artist – works with Producer/Director to develop the storyboard of the script

Camera operator – operates camera under direction of lighting director

Lighting Director – controls lighting

Sound Technician – records & monitors sound and has the role in the final sound mix

Talent – On screen actors that deliver content

Editor – select best material to assemble final film with music graphics, special effects and text

 

Brief

-          Intent

-          Purpose

-          Target Audience (age, gender, lifestyle, hobbies, income)

-          Limitations (budget, timeframe)

 

Pre – Production

-          Scripting

-          Scene breakdown

-          Storyboard

-          Shot list

-          Casting

-          Locations

-          Equipment hire

-          Catering

-          Transport

-          Informing people

-          Shot list/shooting schedule (where, time needed, different camera angles, when, how long)

Production

 

-          Have an extra few takes for best performance

-          Shooting the project

-          Time management crucial

-          Quality control

 

Post Production

 

-          All elements are combined in editing

-          Off- line (rough cut)

-          On – line (final cut)

-          Sound mix

-          Sound mix of final edit

-          Done in conjunction with producer/director

-          Final approval by executive producer

Information on 'Still into You'

Even based on the songs true meaning about Hayley Williams and her long term relationship, I want to reverse the narrative and transform it's meaning to be about a young teenage girl that is in a relationship with a boy, and she is having the time of her life and is all round happy. As this narrative is plain and boring, I wanted to add a small twist at the end to shock the audience, and the twist is that her boyfriend doesn't actually exsist, and that he is just in her imagination.

Theorists of Media and How They Relate to Music Videos

My 5 Concepts for my Music Video

CONCEPT 1


One of my ideas is to represent the relationships bad times throughout the song in black and white, and the good times in colour. I didn’t want to have my narrative exactly the same as the diegesis because it is to obvious and boring. I wanted to portray the relationship happily for my first concept and have the narrative tell the story about their relationship and what they have been through, for example, the lyrics ‘it’s not a walk in the park to love eachother’ could include filming of the couple having an argument at a party. I want to include fast paced editing throughout the song to keep up with the beat and to represent how fast the time has passed whilst they have been in a relationship.

CONCEPT 2

For the intro of the video, I thought to film clouds passing by but speed up the editing to represent how fast the time has passed with them being in a relationship. For the chorus of the song I wanted to represent the fact that the girl loves the boy no matter what he does, and to represent this I wanted to have a scenario were the boy messes up but the girl forgives him. For the last verse of the song, I wanted to film the girl singing in performance as this verse is strong and powerful in terms of the singing, and I thought that filming her in performance would also give the music video verisimilitude. At the end of the song, the song title is repeated 3 times and I thought about filming a happy scenario of them maybe laying down on a bed together.

CONCEPT 3

This idea is to have a girl reminiscing on the old times that she had with her boyfriend, but now he has moved on and is happy with someone else. I wanted the verses to represent her and her ex boyfriends old times and the chorus to represent him with his new girlfriend. I also wanted to include in the narrative the girl trying to break up her ex boyfriends relationship with trying absolutely anything.  At the end I wanted to have her begging for her boyfriend back and him not being interested in her at all and telling her that he doesn't want her anymore.

CONCEPT 4
My fourth idea is to have the ex girlfriend confused and deluded. She believes that her boyfriend has broken up with her for another girl, but what she doesn't realise is that he was never real, and that he was just a figment of her imagination. To show this I want to use pictures at the beginning of the music video of her and her boyfriend, then at the end, show her looking back at the pictures, but he isn't in them, it's just her in the pictures by herself. I like this concept because it gives the music video a twist and a shock to the audience at the end, making it remembered.

CONCEPT 5
My fifth and final concept is to have a narrative of a young teenage couple, that are madly in love, and the boyfriend broke up with her for no apparent reason. The female is upset and is actually turning insane because of this and this will be shown through editing and mise en scene, for example using blur over the boy and their memories.

What concept have I chosen?

I have chosen concept 5 for my music video. This is because I like the fact of having a twist at the end of the music video and giving the audience a shock. Even though a teenage romance is extremely 'typical' of pop music videos, I am wanting to try and make it not so conventional and boring.  I will need to start looking at locations and costumes to suit my concept and also start my storyboard. 

Inspirational Music Video

With having chosen a concept for my music video, I have been looking into similar music videos that have the same narrative style as what I have chosen. The video narrative that I really liked and thought worked really well was P!nk's music video to 'Who Knew'. The whole music videos narrative is based around a young couple that is madly in love and all of a sudden their relationship ends. P!nk is singing her own feelings of her broken up relationship through the narrative of this couple instead of herself. One thing that I really like about the video is the mise-en-scene at the fair ground. I think that this represents the young couple as being childish, but also as having fun, and it represents how much they enjoyed being in each others company which makes the love story more tragic. An idea for mine would be to maybe use a park for the location as this relates to my teenage target audience and also it shows that they are in a world of their own and no one else around them matters. P!nk also uses performance and narrative in her music video which is what I was planning to do for my music video. For my music video, I want to use my female actress for both the performance and the narrative, as it represents it being her experience of a relationship, relating to the audiences feelings, as they will think that they are not the only people that have been through this.

1st Practice Draft of Storyboard

This is my first draft of my storyboard for my chosen song Paramore - Still into You. This was a practice of making a storyboard before I start to do the real thing. I went through the lyrics and picked out main keywords and lyrics that told the story in 7 pictures. When I come to do my more detailed storyboard, I will be using real pictures or drawings of what I want to have in my music video, and this will give me a more clearer idea of what my music video is going to look like and help me with my planning.

                                    Who Are Paramore?