THE MAKING OF MUSIC VIDEOS - WHAT'S IMPORTANT?

The making of a music video

Executive Producer – controls budget, timeline and key people

Writer: Takes concept and writes the script

Producer – secures and oversees creative team, develops shooting schedules and manages budget and timeline

Director – creative control of production and directs performance of cast and crew

Production manager – tracks process, day to day co-ordination of production (people, equipment, facilities, catering, post production)

Storyboard artist – works with Producer/Director to develop the storyboard of the script

Camera operator – operates camera under direction of lighting director

Lighting Director – controls lighting

Sound Technician – records & monitors sound and has the role in the final sound mix

Talent – On screen actors that deliver content

Editor – select best material to assemble final film with music graphics, special effects and text

 

Brief

-          Intent

-          Purpose

-          Target Audience (age, gender, lifestyle, hobbies, income)

-          Limitations (budget, timeframe)

 

Pre – Production

-          Scripting

-          Scene breakdown

-          Storyboard

-          Shot list

-          Casting

-          Locations

-          Equipment hire

-          Catering

-          Transport

-          Informing people

-          Shot list/shooting schedule (where, time needed, different camera angles, when, how long)

Production

 

-          Have an extra few takes for best performance

-          Shooting the project

-          Time management crucial

-          Quality control

 

Post Production

 

-          All elements are combined in editing

-          Off- line (rough cut)

-          On – line (final cut)

-          Sound mix

-          Sound mix of final edit

-          Done in conjunction with producer/director

-          Final approval by executive producer